Data analytics uses data and math to answer business questions, discover relationships, predict unknown outcomes and automate decisions. This diverse field of computer science is used to find meaningful patterns in data and uncover new knowledge based on applied mathematics, statics, predictive modeling and machine learning techniques.

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Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. With interactive visualization (dashboards), decision makers can take the concept a step further by using technology to drill down into charts and graphs for more detail, interactively changing what data you see and how it's processed.

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At TwoTech, we see these three categories -- data, discovery, and deployment -- as iterative steps of the analytics life cycle. Regardless of the scope or scale of the project, it should include all three steps. Our analytics team assist clients to comprehend information quickly, identify relationships and patterns, pinpoint emerging trends, and communicate the story to others.